PUBG creator tells us why he’s spending a decade creating planet-sized sandboxes

A metaverse full of life-size, browsable planets with terrain built by machine learning, hosting user-generated monetizable content, and promoting total player agency. That’s the buzzword-filled, ‘LinkedIn tech bro’ description of Project Artemis. But in the words of Brendan ‘PlayerUnknown’ Greene - the creator of PUBG and now the driving force behind Artemis - it’s simply a “universe where you can do whatever you want.”