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MMOBOMB
May 31, 2025
The Elder Scrolls Online (ESO) is currently on sale for just $5, which is a steep 75% discount from its usual $20 price tag. At this point, it begs the question: why isn’t the MMORPG free-to-play already?
Sure, $5 gets you the base game, but unlocking the full experience costs significantly more. The Gold Road Collection, which includes all major DLC released to date, is $50. Then there’s the ESO+ Membership, widely considered essential by the player base, which adds another $15 per month.
With free-to-play dominating the multiplayer space, especially in MMOs, it’s surprising that ESO and others still require an upfront purchase.
Take New World, for example. It launched in 2021 for $40 and has actually gone up in price since then. With New World: Aeternum dropping in October 2024, it now costs $60. The game doesn’t lean heavily on monetization either, apart from the optional $20 Premium Reward Track that comes with each new season pass.
Black Desert Online takes another approach, though. It only costs $10 to get in, but its in-game cash shop is heavily monetized. Players are expected to spend money on cosmetics, pets, inventory expansions, and even quality-of-life features like storage maids and weight-limit increases. It’s often criticized for being pay-to-win, and the “Value Pack,” which functions like a subscription, runs $15 per month.
Then there’s Sea of Thieves. It costs $40 outright, but it’s included in Game Pass, making it feel like a “soft” free-to-play title. Many players access it through their subscription, even if it technically still requires a purchase.
I get the business logic, but all four of these games could arguably benefit from going fully free-to-play. Maybe not Sea of Thieves — since Game Pass essentially acts as its subscription model at $12 per month. And New World is buy-once and (mostly) done. But ESO and BDO? They’re already built around microtransactions. At this point, they might as well drop the cover charge entirely.
This article was curated from external sources. Originally reported by MMOBOMB, summarized by Gamers Unchained. All trademarks belong to their respective owners.
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