There's "no reason to buy" Xbox handheld, says founding member of Xbox project

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A founding member of the original Xbox project has weighed in on the new Asus Ally Xbox handheld, saying there’s “literally no reason to buy” the new device, while also saying that she personally thinks “Xbox hardware is dead” now. Formerly the director of the Xbox Advanced Technology Group, Laura Fryer shared her thoughts in a YouTube video, in which she said Microsoft is now “betting the entire business on Game Pass.”

The new Xbox Ally handheld lineup was unveiled in June 2025, and it has a similar spec to the existing Asus ROG Ally X, but with the latest AMD Ryzen Z2 hardware, rather than the older Z1 chips. The device was designed by Asus, rather than Microsoft, and has Xbox-style controller grips on the sides. It stands in stark contrast to the Steam Deck, which Valve developed itself over several years, progressing through a number of prototypes, rather than just sticking Steam branding on a third-party device.

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