Inertial Drift
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Half a year ago, Blizzard embarked on an ambitious plan to revitalize Overwatch, and the results have been … successful? Is that how it’s supposed to work?
As hopeful as I was that Overwatch’s plan for resurgence could bear fruits, I cautiously reserved the right to complain if Blizzard somehow bungled the entire operation. Five new heroes, plus another one every two months? Map reworks? A new UI? Lots and lots of story? This was all being promised by a game that felt like it was one misstep away from sliding into irrelevance, even with Microsoft’s deep pockets to support it.
Not everything has gone smoothly – the underwhelming Tenth Anniversary stands as the prime example – but enough has gone right to not only claw the overall Steam reviews for the game up to “Mixed” but to produce even more important numbers: the ones on Microsoft’s balance sheet.
Windows Central has reported on a leaked email from Blizzard President Johanna Faries, where she said that the company “ended the year as the top-performing studio in Xbox’s studios division,” with the past year being “our third highest fiscal for top line revenue in Blizzard history.”
That’s not all Overwatch’s doing; Diablo 4 also got a call-out, and there’s still World of Warcraft. But Faries did go on to say that the latest D4 expansion and Overwatch “drove exceptional performance in particular, with Overwatch delivering its strongest quarter since 2022.”
Even being the cynic that I am, it’s hard to argue with results, and my personal experience as part of a bustling Discord server that I found early in the year attests to this newfound success. Overwatch is doing really well right now, at least across every metric that I can track. Steam is the most transparent source of information, and the improving review numbers have also been accompanied by an average player count that’s roughly double what it was in the two-plus years since the game’s launch on the platform, which coincided with the controversial rebrand as Overwatch 2.
Gaming is the ultimate “What have you done for me lately?” hobby, though. So where does Overwatch go from here?
This week saw the launch of D.Mon, a new tank hero that represents the eighth released this year, following the initial surge of five and the two that were released each season since. Two more heroes, both likely to be support, are still coming later this year, along with other content that’s probably not going to be revealed until BlizzCon next month.
Then 2027 will roll around and … more of the same?
The hectic pace of releases, especially new heroes, has been a primary factor in Overwatch’s good fortunes, but one has to wonder how much strain it’s putting on the team, both in terms of human power and financial resources. The new focus on storytelling, in particular, seems like the sort of thing that was neglected for so long because of the additional expense it required for writing, artwork, animation, and voice acting. Now, there’s so much going on that I’m actually having trouble keeping up with it all. It’s a good problem to have!
Now that players are accustomed to such a rapid-fire pace of content and have rewarded Blizzard for its efforts, the pressure to keep performing at or beyond that level will remain. That might mean bimonthly hero drops for the forseeable future, and the continued increased focus on building out the lore and character depth. (The ultimate dream would be a fully animated series that does for Overwatch what Arcane did for League of Legends, but that’s probably just a pipe dream … or is it?)
If the plan is to keep on keeping on, it’s already underway. A year like the one we’re having now must have been planned out at least a year in advance, so if the ride’s going to continue, the Overwatch dev team is already hard at work figuring out next year’s content.
Frankly, I don’t think fans will accept anything less at this point. A return to thrice-yearly hero releases and minimal lore drops will be seen as a rug-pull by the fan base, especially the ones who have returned after a long absence. Fortunately, the game’s improved standing on the balance sheet should allow Blizzard to command more resources and bring in additional help to move things along as needed.
That’s all in the future, though. For now, fans can rejoice at the game’s current state, as well as remain hopeful that whatever complaints that remain have a better chance of being addressed in future patches. Already, some form of 6v6 looks to be returning as a more formal mode, and eventually those Sombra and Roadhog re-re-re-works have to be coming, right? Right?
I’m loath to read too much into an executive’s commentary, especially when it regard’s a game company’s success; these days, such talk is all too often followed up by news of mass layoffs. But Blizzard has done enough of the work required to get me to believe in Overwatch once again, so I’m cautiously optimistic that the good feelings will continue, at least for a while longer.
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