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160,000+ games · 50+ stores · PC, Xbox, PlayStation & Nintendo
Unofficial Keyshops:
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MMOBOMB
Jan 25, 2024
China's National Press and Publication Administration (NPPA) has apparently backtracked on some new rules they were attempting to put into place for Chinese gamers, as those proposed rules have been pulled from the NPPA website according to the BBC. This comes shortly after a Chinese official in charge of the publishing unit of the Communist Party's Publicity Department was removed from their position.
The announcement of the new regulations, which primarily revolved around limiting daily spending in games and log-in style rewards, sent the stocks of gaming giants Tencent and NetEase plummeting by a combined $80 billion. With the removal of these proposed regulations from the NPPA site, those stocks have reportedly made a jump back up.
While it sounds like good news for Tencent, NetEase, and gamers for now, the fear remains that new legislation could be proposed at any time by a government that wants to heavily regulate the medium.
"I think this type of sentiment will probably last for quite some time, unless we get a very drastic turnaround in government rhetoric, or unless we get some super supportive policies," said Ivan Su, senior analyst at Morningstar.
"We don't know if it's going to happen in a week, in a couple months, or in a couple of years."
Now we just wait and see what's next for games in China. Ironically, may of us at MMOBomb felt the proposed changes were rather customer friendly, even if China didn't mean them to be as such...but when big companies lose money it's amazing how fast things can change.
This article was curated from external sources. Originally reported by MMOBOMB, summarized by Gamers Unchained. All trademarks belong to their respective owners.
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Sep 18, 2025
