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Xbox's Chief Strategy Officer says ads can offer "more affordable alternatives," but believes in-game interruptions "would be bad"
By Ken Allsop
Added Jun 13, 2026
Xbox CSO Matthew Ball has clarified comments regarding the use of ads, stating he doesn’t believe in “interrupting the gameplay experience.”
This article was curated from external sources. Originally reported by PCGAMESN, summarized by Gamers Unchained. All trademarks belong to their respective owners.
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